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The strap that started it all. Built to soften, age, and last.


What began with Joe tying knots in an oversized strap evolved into a custom build that matched his shooting style. After years of refinement, it is now available to photographers everywhere.
The ioe Short Strap’s 27" length keeps your camera close to eye level for faster, more natural shooting. While the 37.5" offers a longer length making it easy to stack to cameras or be a perfect fit on it's own.
The strap offers balanced weight distribution, wraps easily around your wrist, and includes Ring and Rivet Bumpers to protect your gear from metal contact.
What began with Joe tying knots in an oversized strap evolved into a custom build that matched his shooting style. After years of refinement, it is now available to photographers everywhere.
The ioe Short Strap’s 27" length keeps your camera close to eye level for faster, more natural shooting. While the 37.5" offers a longer length making it easy to stack to cameras or be a perfect fit on it's own.
The strap offers balanced weight distribution, wraps easily around your wrist, and includes Ring and Rivet Bumpers to protect your gear from metal contact.

How it's Built
Every stitch.
Every rivet.
By hand.
5-6oz weight that softens with use and develops a unique patina over time.
Brass Rivets and Tempered steel split rings — no plastic, no glue, nothing that will fail.
Small enough to stay out of the way, strong enough to carry any kit.
Always made by us, start to finish. Not assembled from a kit. Built to last decades.
